Announcing the launch of the '1 in 4 in the City' anti-stigma campaign

25 September 2008

Announcing the launch of '1 in 4 in the City' anti-stigma campaign

CPFT is piloting 'Time to Change', a very exciting anti stigma campaign aimed to get people talking about mental illness.

Cambridge will be the pilot of the biggest anti stigma campaign ever held in support of the 1 in 4 people in the UK who experience mental health problems at some point during their lives.

There will be a press launch at 11am on Wednesday, 1 October on Parker's Piece.

It is the start of a month of activity to create a positive shift in attitudes towards mental health problems by 2012.

Over the month you will see:

- large adverts on bus shelter sides
- an 'advan' driving around the city
- coasters, postcards and leaflets featuring the myths and facts about mental health in cafes, pubs and hairdressers
- posters in all the City Centre poster boards
- street art
- advertisements and articles in the Cambridge Evening News
- stories on Radio Cambridgeshire and Q103
- 5 a side football tournament at Cambridge City on 19 October
- talking points – people sitting on sofas around the town
- people telling their personal stories
- Facebook page called 'I'm positive about mental health'