The launch of The Big 1 in 4 Bus campaign!

29th September 2008

The Big 1 in 4 Bus Campaign launches today!

Dear all,

I am very pleased to announce that The Big 1 in 4 Bus Campaign has been launched today! It will be promoting 70 support services in the Cambridge and Huntingdon area that provide access to training, work, financial and legal help, counselling, a listening ear, support, advocacy, advice and guidance. It will also be raising understanding and awareness through general information and an exhibition. Please see campaign material attached.
The campaign will be reaching the general public in three ways:

1. Via the website www.1in4.org.uk, which also promotes all other World Mental Health Day campaigns and events in the Cambridgeshire area, including the 'Time to Change' and '1 in 4 in the City' Campaign that is being run by Cambridgeshire and Peterborough NHS Foundation Trust.

2. Via a double-decker bus that will be stopping outside Sainsbury's in Huntingdon Town Centre on Wednesday 8th October (10.30am to 2.00pm) and outside Boots in Cambridge City Centre on Friday 10th October (10.00am to 2.30pm). The bus will be carrying information material from the 70 support services as well as lots of other awareness raising information, including an exhibition that promotes the new ONEinFOUR magazine (www.oneinfourmag.org). We will also be carrying out film work involving interviewing members of the public about their perceptions and attitudes towards mental health!

3. Via distribution of the campaign material to support services, GP surgeries, libraries, community centres, universities and colleges in the Cambridge and Huntingdon area. NOTE: If you would like paper copies of the campaign material please do get in touch.
I would be very grateful if you could circulate this information through your networks.

Amanda Price
Lifecraft Campaigns Officer - on behalf of The Big 1 in 4 Bus planning team
Lifecraft
The Bath House
Gwydir Street
Cambridge
CB1 2LW
Tel: 01223 566957