The launch of The Big 1 in 4 Bus campaign!

29th September 2008

The Big 1 in 4 Bus Campaign launches today!

Dear all,

I am very pleased to announce that The Big 1 in 4 Bus Campaign has been launched today! It will be promoting 70 support services in the Cambridge and Huntingdon area that provide access to training, work, financial and legal help, counselling, a listening ear, support, advocacy, advice and guidance. It will also be raising understanding and awareness through general information and an exhibition. Please see campaign material attached.
The campaign will be reaching the general public in three ways:

1. Via the website www.1in4.org.uk, which also promotes all other World Mental Health Day campaigns and events in the Cambridgeshire area, including the 'Time to Change' and '1 in 4 in the City' Campaign that is being run by Cambridgeshire and Peterborough NHS Foundation Trust.

2. Via a double-decker bus that will be stopping outside Sainsbury's in Huntingdon Town Centre on Wednesday 8th October (10.30am to 2.00pm) and outside Boots in Cambridge City Centre on Friday 10th October (10.00am to 2.30pm). The bus will be carrying information material from the 70 support services as well as lots of other awareness raising information, including an exhibition that promotes the new ONEinFOUR magazine (www.oneinfourmag.org). We will also be carrying out film work involving interviewing members of the public about their perceptions and attitudes towards mental health!

3. Via distribution of the campaign material to support services, GP surgeries, libraries, community centres, universities and colleges in the Cambridge and Huntingdon area. NOTE: If you would like paper copies of the campaign material please do get in touch.
I would be very grateful if you could circulate this information through your networks.

Amanda Price
Lifecraft Campaigns Officer - on behalf of The Big 1 in 4 Bus planning team
Lifecraft
The Bath House
Gwydir Street
Cambridge
CB1 2LW
Tel: 01223 566957

Announcing the launch of the '1 in 4 in the City' anti-stigma campaign

25 September 2008

Announcing the launch of '1 in 4 in the City' anti-stigma campaign

CPFT is piloting 'Time to Change', a very exciting anti stigma campaign aimed to get people talking about mental illness.

Cambridge will be the pilot of the biggest anti stigma campaign ever held in support of the 1 in 4 people in the UK who experience mental health problems at some point during their lives.

There will be a press launch at 11am on Wednesday, 1 October on Parker's Piece.

It is the start of a month of activity to create a positive shift in attitudes towards mental health problems by 2012.

Over the month you will see:

- large adverts on bus shelter sides
- an 'advan' driving around the city
- coasters, postcards and leaflets featuring the myths and facts about mental health in cafes, pubs and hairdressers
- posters in all the City Centre poster boards
- street art
- advertisements and articles in the Cambridge Evening News
- stories on Radio Cambridgeshire and Q103
- 5 a side football tournament at Cambridge City on 19 October
- talking points – people sitting on sofas around the town
- people telling their personal stories
- Facebook page called 'I'm positive about mental health'